Most people, when they criticize, whether they like it or hate it, they're talking about product. That's not art, that's the result of art. Art, to whatever degree we can get a handle on (I'm not sure that we really can) is a process. It begins in the heart and the mind with the eyes and hands.

The solution is to gradually become free of societal rewards and learn how to substitute for them rewards that are under one's own powers. This is not to say that we should abandon every goal endorsed by society; rather, it means that, in addition to or instead of the goals others use to bribe us with, we develop a set of our own.